Introduction: the US proptech industry & real estate landscape in 2025
If you’ve tried to rent, buy, or manage a property in the U.S. lately, you’ve felt the squeeze: high prices, thin inventory, and “decision fatigue” everywhere. That pressure is exactly why proptech isn’t a side project anymore in 2025. The best proptech companies aren’t just shipping new features — they’re rebuilding how real estate actually runs, from leasing to maintenance to resident experience. In practice, property management software is becoming the operating system for buildings: one place where teams track requests, automate workflows, and keep costs from quietly bleeding out.
On the residential side, the market is still moving — just not effortlessly. In November 2025, U.S. existing-home sales were running at about 4.13 million (SAAR), while the national median sales price hit roughly $409,200. Inventory was about 1.43 million homes, or a 4.2-month supply (still below what’s typically considered a balanced market). Translation: many owners stay “locked in,” first-time buyers fight affordability, and the real estate teams who win are the ones who remove friction and react faster than the market can punish them.
Zoom out, and the demand story gets louder. Morgan Stanley estimates the U.S. needs roughly 18 million new housing units by 2035, but labor and materials constraints keep supply tight — a dynamic that tends to keep more households renting for longer. In commercial and multifamily real estate, this is already shaping where investors place bets and how operators compete. For example, CBRE expects multifamily vacancy to end 2025 around 4.9%, with average annual rent growth around 2.6%, and highlights multifamily as a preferred asset class for many investors navigating this cycle.
So where does technology land in the real estate industry? Right in the workflows. The proptech market is maturing into connected platform thinking: leasing + resident experience, maintenance + vendor spend, and reporting that’s fast enough to keep up with reality. Deloitte’s 2025 commercial real estate survey shows AI is still early-stage for most organizations — but momentum is real: 76% say they’re researching, piloting, or implementing artificial intelligence, and 97% report commitment to AI-enabled solutions. The pattern is clear: the closer a team gets to production, the more it prioritizes high-impact use cases like risk, forecasting, and property operations — the unglamorous stuff that drives margins.
At the same time, the “tech” story isn’t only about automation — it’s also about what assets are becoming valuable. PwC and ULI point to how demand for data centers (driven by cloud and AI) and rising climate risk are reshaping investment logic and operational standards across the sector. This is where proptech solutions and real estate technology converge: better data, faster decisions, and fewer surprises.
That’s the lens for this report. When we talk about the top proptech companies in the U.S., we’re really asking which proptech startups and scaling leaders help real estate companies do three things reliably in 2025: cut manual work with smart automation, make decisions with cleaner data, and deliver an experience that feels effortless to customers — whether they’re residents at home, buyers, or operators. Next, we’ll jump into your Top 10 list and unpack the real estate tech bets behind their growth.
Methodology: how we ranked proptech companies (our data sources & criteria)
To keep this report consistent with the framework we use across our annual rankings, we applied the same structured, data-backed approach as in our US/UK/EU lists—just adapted to the proptech reality of 2025. The goal is simple: surface proptech companies with real, repeatable momentum in the real estate market—not one-off hype spikes.
Selection criteria for the Top 10 (US, 2025)
Proptech / real estate technology focus: We considered companies where technology is core to the product in areas like property operations and property management, leasing and tenant experience, construction and field productivity, smart buildings, real estate marketplaces, insurance/financing workflows tightly tied to property, and infrastructure tooling that powers real estate teams. (In short: software-first players shaping how real estate runs.)
Growth threshold (fast, but not tiny): We prioritize fast-growing proptech startups and scale-ups where growth is measurable—not just “feels busy.” Like in our other rankings, we use headcount momentum as a consistent proxy for execution capacity and market pull.
Size window (comparable stage): We focus on companies that are past the “two founders and a pitch deck” phase, but not so huge that growth is mostly inertia. (Same principle as our other annual reports.)
US-based headquarters: Parent HQ or primary operating HQ must be in the United States. Multinationals are included only if the US is the corporate headquarters.
Mobile Reality expert review (qualitative filter): Beyond raw growth, our team evaluates product maturity, market relevance, defensibility, and clarity of the value proposition for real buyers: operators, asset managers, brokers, and enterprise real estate teams.
Data verification via public sources: We corroborate profiles and headcount using public LinkedIn analytics plus Crunchbase, Dealroom, company websites, and other reliable public records. Consistency and transparent employee charts are required for inclusion.
The 2025 weighted ranking model (same as in fintech reports)
Pure YoY growth tends to over-reward very small bases. To balance speed and scale, we use a weighted formula that rewards momentum while acknowledging how hard it is to scale bigger teams:
Weighted Score = Growth Rate × log₂(Current Headcount)
Where Growth Rate = (Headcount_2025 − Headcount_2024) ÷ Headcount_2024
The growth rate rewards momentum.
The log₂(size) term reduces the “small-denominator” effect and recognizes that scaling from 150→230 is a different sport than 6→20.
Ties are resolved by: (1) absolute headcount added, (2) customer/revenue traction signals, (3) depth of product adoption in real estate workflows.
Data period and scope
Period: June 2024 → June 2025 (inclusive), aligned with our other annual reports for apples-to-apples comparisons.
Company set: US HQ, growth-stage proptech, consistent headcount visibility, and clear relevance to real estate operations or transactions.
Exclusions: pure consulting, holding shells, and companies lacking consistent public data signals that allow fair comparison.
Why this matters for US readers (investors, operators & buyers)
This model highlights proptech companies pairing velocity with operational maturity—exactly what you want if you’re:
an investor trying to separate durable execution from noise, or
a buyer/operator shortlisting tools that will actually survive implementation and become part of the day-to-day property management and asset workflow.
In other words: it’s a pragmatic ranking lens for the US real estate industry, where “cool demo” isn’t enough—you need proof that a team can ship, sell, and support at scale.
The Unique Selection of the Top Proptech Companies in the US
# | Company | Headcount 2024 | Headcount 2025 | Growth Rate | log₂(HC 2025) | Weighted Score |
1 | Lula | 44 | 90 | 104.5% | 6.49 | 6.79 |
2 | Blanket | 24 | 51 | 112.5% | 5.67 | 6.38 |
3 | Vendoroo | 44 | 81 | 84.1% | 6.34 | 5.33 |
4 | Acres | 47 | 78 | 66.0% | 6.29 | 4.15 |
5 | Courted | 16 | 28 | 75.0% | 4.81 | 3.61 |
6 | CLOSED Title | 42 | 65 | 54.8% | 6.02 | 3.30 |
7 | Runwise | 100 | 143 | 43.0% | 7.16 | 3.08 |
8 | Jome | 97 | 137 | 41.2% | 7.10 | 2.93 |
9 | Tomo | 132 | 182 | 37.9% | 7.51 | 2.84 |
10 | Inspectify | 59 | 74 | 25.4% | 6.21 | 1.58 |
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Lula
Website: https://lula.life/
Growth (Jul 2024 → Jul 2025): ~105% (from 44 to 90 employees)
Lula is a proptech maintenance coordination platform for residential property management teams—built to take the chaos out of work orders. When residents submit requests, Lula’s system routes and dispatches jobs to a vetted network of service pros, helping property managers avoid the daily back-and-forth of chasing vendors, scheduling, and surprise invoices. Lula frames the product as “tech-enabled” and increasingly AI-powered, with capabilities like automated triage and routing designed to keep maintenance moving without adding headcount.
What makes Lula stand out in the US real estate technology stack is how directly it plugs into operations. The company highlights integrations with established property management software (e.g., Rent Manager) and partnerships where Lula’s vendor network is embedded into broader maintenance workflows (e.g., AppFolio’s Smart Maintenance), effectively acting as an “execution layer” that turns a work order into a completed job. In plain terms: Lula isn’t trying to replace your core system—it’s trying to make maintenance run like a predictable machine, using automation plus a nationwide contractor network.
Blanket
Website: https://blankethomes.com/
Growth (Jul 2024 → Jul 2025): ~113% (from 24 to 51 employees)
Blanket is an AI-powered property retention and growth platform built for property managers who are tired of “losing doors” after spending months winning them. The product is designed to help operators keep owners engaged, reduce churn, and grow portfolios without adding a ton of manual work. At the core are branded investor dashboards (so owners can actually see performance), automated retention communications, and an off-market marketplace that helps managers facilitate buy/sell opportunities within their network—essentially turning the manager into a more valuable partner for real estate investors, not “just a maintenance inbox.”
From a tech perspective, Blanket positions itself as a “turn it on” layer that connects with the CRM and property management software teams already use, auto-populating data so there’s minimal setup overhead. It’s split into two clear workflow lines: Retain (owner engagement + churn prevention) and Grow (lead generation and acquisition tools to add more doors), with messaging around AI-driven scoring and operational insights to help managers prioritize accounts and opportunities. In short: Blanket is building a modern growth engine for property management firms—part customer-success platform, part marketplace, and part analytics layer for the US real estate operator stack.
Vendoroo
Website: https://vendoroo.ai/
Growth (Jul 2024 → Jul 2025): ~84% (from 44 to 81 employees)
Vendoroo is an AI-powered property maintenance coordination platform for property managers—built to run maintenance like a repeatable workflow instead of a phone-tag sport. Its “ROOs” act like an always-on maintenance desk that can triage and troubleshoot incoming requests, collect the right details before dispatch, pick and coordinate vendors, schedule access, and verify job completion. The key idea is that Vendoroo works inside your existing property management software: updates, notes, photos, and invoices get pushed back into the PMS so your team stays in control without changing the system of record. It also adds an accountability layer with detailed, transparent reporting on maintenance spend—helpful when you need to justify every dollar to owners and keep vendor performance consistent at scale.
Acres
Website: https://www.acres.com/
Growth (Jul 2024 → Jul 2025): ~66% (from 47 to 78 employees)
Acres is a land research and mapping platform that helps real estate and land professionals analyze parcels faster—especially when the “answer” is spread across plat maps, ownership records, comps, soil and flood layers, and local assessor data. In one workflow, teams can search nationwide parcel records, explore interactive GIS layers, pull land sales data for comps, and generate shareable reports to speed up due diligence and valuation.
From a proptech perspective, Acres sits in the “decision layer” of the real estate technology stack: it’s built for people who need to move quickly on land acquisition and development (home builders, land developers, appraisers, and other land-focused operators). Acres even has dedicated messaging for developers and home builders looking to streamline market expansion and land acquisition workflows—basically: find sites faster, validate them with better data, and avoid expensive surprises.
Acres has also been pushing deeper into AI-assisted analysis: it recently announced an integrated AI capability designed to connect and summarize large volumes of land and parcel data (ownership, transactions, zoning and infrastructure signals) into a more actionable view—reducing the “open 12 tabs and reconcile everything manually” pain that still dominates land research.
Courted
Website: https://www.courted.io/start
Growth (Jun 2024 → Jun 2025): ~75% (from 16 to 28 employees)
Courted is an AI-powered proptech platform built for residential real estate brokerages that want to recruit agents, retain top performers, and run smarter growth operations. Instead of treating recruiting as a spreadsheet + gut-feel exercise, Courted positions itself as a data-driven “brokerage talent solutions” layer: it helps teams identify the right agents, prioritize outreach, and manage recruiting like a modern pipeline.
From a technology perspective, Courted leans into predictive analytics and generative AI to turn agent and market signals into action—supporting personalized communications, performance monitoring, and operational visibility across recruiting and retention workflows. It also promotes “Agent Alerts” for timely updates on agent accomplishments/coaching opportunities, plus API integration options to sync agent data with internal brokerage systems—useful when a brokerage wants Courted to behave like a connected endpoint in their broader real estate tech stack.
CLOSED Title
Website: https://www.closedtitle.com/
Growth (Jul 2024 → Jul 2025): ~55% (from ~42 to 65 employees)
CLOSED Title is a technology-driven title and closing services company that’s trying to make real estate closings feel less like paperwork triage and more like a guided, trackable process. Its pitch is “choose how you close” across the US—supported by experienced local title experts, modern offices, and a strong emphasis on communication. Under the hood, CLOSED runs closings through a secure digital platform designed to keep all parties (agents, lenders, buyers, sellers) aligned from file open to settlement.
From a proptech angle, the interesting piece is how CLOSED leans into digital closing workflows: it offers the option to close online, highlights convenience and security (including identity credentialing), and even points users to an AI chatbot (“Fin”) to route questions and information. It also positions itself as a “digital title platform” that can complete title clearing and settlement digitally—aiming for more transparency and speed compared with traditional closing processes. In short: CLOSED is building a real estate platform layer around title + settlement that reduces friction for professionals and consumers, and helps transactions move with fewer bottlenecks.
Runwise
Website: https://www.runwise.com/
Growth (Jul 2024 → Jul 2025): ~43% (from 100 to 143 employees)
Runwise is a proptech “smart operating system for buildings” that helps owners and operators run heating and cooling more efficiently—with a setup designed to be fast and minimally invasive. The company combines wireless hardware (battery-powered sensors + controls) with cloud software to monitor conditions in real time and automatically adjust building systems for comfort, cost, and reliability. In practical terms, Runwise focuses on the unsexy but high-impact layer of real estate technology: mechanical and safety infrastructure that drives operating expenses and tenant experience.
From the product side, Runwise highlights controls for heating (boilers or city steam) and cooling (chillers/cooling towers), plus add-ons like flood detection and gas leak detection—all managed through one platform. It positions the rollout as “wireless in a day or less,” aiming to remove the traditional barriers (wiring, long installation cycles, and downtime) that often stall building upgrades.
In 2025, Runwise also had a clear scale signal: it announced a $55M Series B led by Menlo Ventures to expand its platform and footprint—an example of how “smart building ops” has moved from nice-to-have to budgetable infrastructure for US real estate operators.
Jome
Website: https://jome.com/
Growth (Jul 2024 → Jul 2025): ~41% (from 97 to 137 employees)
Jome is an AI-powered real estate marketplace focused specifically on new construction homes. Instead of forcing buyers to stitch together builder sites, PDFs, and scattered listings, Jome brings inventory into one platform where people can search, compare, and buy new builds—while also getting guidance from specialists trained on the new-construction buying process (builder incentives, timelines, communities, and the “what happens after the tour?” details that usually live in someone’s inbox).
From a technology perspective, Jome positions itself as a modern “decision + transaction” layer for a part of the market that’s traditionally fragmented: it combines marketplace discovery with structured, up-to-date information on inventory and incentives (supported by an internal data quality team), and pairs that with human support to help buyers move from browsing to closing with less friction. The company has also publicly tied its growth to partnerships with major homebuilders and expanding into multiple U.S. markets—pointing to a proptech bet on making new construction easier to find, easier to compare, and simpler to purchase at scale.
Tomo
Website: https://tomo.com/
Growth (Jul 2024 → Jul 2025): ~38% (from 132 to 182 employees)
Tomo (Tomo Mortgage) is an AI-powered digital mortgage lender that aims to make buying a home faster and cheaper by automating big chunks of the underwriting and approval process. The company emphasizes transparent rates, an online application workflow, and no lender/origination fees—positioning itself as a more predictable, tech-first alternative to traditional mortgage providers. From a real estate technology angle, Tomo is essentially building a “mortgage operations platform” for purchase transactions: customers can sync accounts, upload documents digitally, and move through a more continuous (less back-and-forth) underwriting flow. In 2025, Tomo also announced a $20M Series B round to scale its product and team—another signal that software-led lending remains a major proptech-adjacent growth lane in the US real estate market.
Inspectify
Website: https://www.inspectify.com/
Growth (Jul 2024 → Jul 2025): ~25% (from 59 to 74 employees) (based on the numbers you provided + the LinkedIn Growth Insights screenshot)
Inspectify is a nationwide property inspection, valuation, and underwriting platform built to help real estate teams collect consistent property data at scale. Instead of treating inspections like one-off PDF reports, Inspectify combines a large inspector network with proprietary tech and integrations so operators can order inspections, capture structured data, and deliver results in formats that fit existing workflows (especially for enterprise teams managing large portfolios).
On the execution side, Inspectify runs an app-driven operating model: inspectors use the Inspectify Home Inspection App to accept job offers, manage schedules, and complete inspections, while clients get faster booking and standardized reporting across markets. The company also signals expansion beyond “classic home inspection” into adjacent transaction and asset operations workflows—illustrated by its acquisition of Aloft (an appraisal process startup), pointing toward a broader real estate data layer that supports valuation and decision-making, not only defect discovery.
Conclusion: what this ranking means for US buyers, partners, and investors
This year’s US proptech ranking is basically a snapshot of what the real estate market is rewarding in 2025: technology that protects margins and removes friction.
On the demand side, the housing market is still constrained. Existing-home sales in November 2025 were running at 4.13M (SAAR), with a median price around $409,200 and inventory at about 1.43M homes (roughly 4.2 months of supply). That’s not “easy mode” for anyone selling or operating real estate—it’s a market where efficiency matters. And longer-term supply pressure hasn’t magically disappeared either: Morgan Stanley notes the U.S. may need ~18M new housing units by 2035, which keeps demand for smarter operations and new construction workflows high.
What our ranking is telling you (in plain English)
1) Property ops is the main battlefield. The top of the list is dominated by products that live inside day-to-day operations: maintenance orchestration, retention, and building system optimization. That lines up with the reality that real estate wins (or loses) at the workflow level—work orders, vendor coordination, energy bills, owner communication—where automation has immediate ROI.
2) “Platform + integrations” beats “another dashboard.” Across the ranked companies, the common pattern is being a layer that connects to what you already run (your property management software, your internal tools, your data). Buyers increasingly favor tools that behave like a reliable endpoint in the stack: they plug in, sync data, and reduce rework.
3) AI is moving from pilots to operations—but it’s not universal yet. Deloitte’s commercial real estate survey shows adoption is still early, but momentum is clear: 76% of respondents say they’re researching, piloting, or implementing AI solutions. In other words, AI isn’t a “nice slide” anymore—it’s becoming a budget line item when it improves underwriting, forecasting, and operations.
4) Multifamily remains a major proving ground. CBRE expects multifamily vacancy to end 2025 around 4.9% and annual rent growth around 2.6%—steady conditions that reward operators who can improve resident experience and reduce operating costs. Many of the fastest-growing proptech companies are building exactly for that environment.
What this means for each audience
If you’re a buyer (operator, PM, owner, asset manager):
Use this ranking as a shortlist for tools that are already getting adopted at scale (headcount growth is a proxy for traction and delivery capacity).
Prioritize solutions that reduce cycle time (triage → dispatch → completion), improve visibility for owners, and standardize reporting.
When evaluating vendors, ask two questions early: How do you integrate with our PMS / stack? and What’s the measurable outcome in 90 days (cost, time, retention, NOI)?
If you’re a partner (builders, service networks, PMS ecosystems, channel teams):
The biggest opportunity is workflow adjacency: maintenance partners, inspection networks, title partners, and smart-building providers can win by embedding into the platforms operators already use.
Partnerships that reduce implementation pain (single sign-on, clean data sync, predictable invoicing) will outcompete “referral-only” relationships.
If you’re an investor:
This list signals where durable demand is: operations + efficiency (not just marketing gloss). The strongest bets typically sit in recurring workflows with high frequency and clear cost centers.
Use the same diligence lens we used in scoring: growth rate, scale, and “proof of operational pull” (implementation velocity, integrations, and even company job alert signals for key roles).
In 2025’s market, category leaders are the companies that can show measurable value while keeping deployment simple.
Insights on Leading Proptech Companies
Are you fascinated by the growth and impact of leading proptech companies? At Mobile Reality, we delve deep into the success stories and strategies of top real estate tech industry players. Our expertise in analyzing market trends and company innovations allows us to provide valuable insights into the factors driving the success of these companies. Our curated selection of reports offers a comprehensive look at key proptech companies, their technologies, and market strategies:
- Top 10 Fast-Growing Proptech Companies in the US in 2024
- Top 10 Fast-Growing Proptech Companies in the EU in 2024
- Top 10 Fast-Growing Proptech Companies in the UK in 2024
- Top 10 Web3 Blockchain Real Estate Companies
- Top 10 fast-growing proptech companies in the US in 2023
- Top 10 fast-growing proptech companies in the EU in 2023
- Top 10 fast-growing proptech companies in the UK in 2023
- Top 10 Commercial Real Estate Companies in the US
Explore these detailed reports to gain a deeper understanding of the fintech sector's movers and shakers. Don't hesitate to contact our sales team if you have any questions or want to explore partnership opportunities. Those interested in joining our dynamic team can visit our careers page to submit their CVs. Join us in exploring the future of proptech and the companies shaping it!
