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Product Development Lifecycle

Software Development Process

The journey from concept to a market-ready software product is a collaborative adventure. At Mobile Reality, we prioritize flexibility, agility, and a profound understanding of our clients' unique needs. Our software development process embodies these principles, ensuring that every software development project we undertake is not just a transaction but a partnership aimed at delivering success. Here's a glimpse into our structured yet adaptive approach to creating cutting-edge digital solutions.

Working with a professional team that is proficient in every step of the product delivery process will be a part of your experience. 

Product Discovery

At the heart of our process is the Product Discovery phase, a pivotal moment in the software development life cycle. This is where the magic begins. Far from traditional software development methodologies, we focus on understanding the needs of the end-users and the challenges your solution aims to solve. Our goal is to outline the problem, identify existing market solutions, and explore the unique value we can bring to potential customers.

Market validation

Understanding the problem is just the beginning. The Market Validation phase allows us to test our assumptions against real-world expectations. This step is crucial for ensuring that our product concept is not only innovative but also viable and desirable in the marketplace, embodying the principles of the agile software development process.


With a validated concept in hand, the Delivery phase kicks off the development process in earnest. This stage is where our agile development team, employing a blend of agile methodologies and software development approaches like Scrum and Kanban, works to transform your idea into a quality software product. Frequent communication, incremental development, and iterative development models guide our steps, ensuring a product that not only meets but exceeds expectations.


The launch of your software application marks the beginning of its lifecycle, not the end. The Maintenance phase focuses on addressing any emergent issues, enhancing security, and implementing minor improvements. This stage underscores the importance of a sustainable software development plan, incorporating both operation and maintenance to extend the life and performance of your product.


Achieving a seamless product hand-off is our constant goal. Our software engineers and designers meticulously document every phase of their work, ensuring that you have all the necessary documentation and insights to continue driving your product's success. This final step in the software development process highlights our commitment to excellent communication and partnership throughout the software development lifecycle.

The secret to the successful delivery of your software product hinges on effective project management. To maximize value, our efficient software development methodologies lean on an incremental, adaptive process that marries Agile principles with traditional project management techniques. This blend ensures that our software development process is both agile and structured, adhering to the best practices of the software development lifecycle and the agile software development process.

Our team is dedicated to guiding you through the software development lifecycle, from the initial concept to a market-ready software product. We emphasize carrying out iterative improvements and maintaining a robust agile software development model, which includes constant communication and a positive working relationship throughout the software development project. This commitment underscores our dedication to the agile methodologies that form the backbone of our software development process.

    Data analytics forms a critical part of our software development approaches, involving the examination of unprocessed data to glean insights. In the realm of software development, applications powered by machine learning algorithms, simulation, and automated systems are integral to our data analytics strategies. These tools and processes are pivotal in informing our software development methods, ensuring that every software program we develop is underpinned by a thorough requirement analysis and data-driven decision-making.

      Tech stack

      In Mobile Reality we use JavaScript, top-notch and trusted technologies as React.JS, Node.JS, Vue.JS, React Native, AWS to deliver the high quality digital products.

      Time & Material

      How does T&M work?

      The contracted Mobile Reality's software developer or product team charges for the real work time. This form of cooperation allows implement agile development methods within software development processes. Very common way of cooperation in software industry, which requires constant flexibility and adjust to change in the modern world.

      When to choose time & material?

      • You understand that specifications can alter even after a project has begun.
      • You desire flexibility and the capacity to respond rapidly to shifting company technical requirements.
      • There isn't a set spending limit for the entire project.
      • You prefer to monitor and check the progress of consultants while they are working.
      • In your IT department, agile processes and resource flexibility is something you value.


      How does T&M work?

      The mixed model combines the FP and T&M. Clearly defined requirements are implemented based on the Fixed Price and requirements that were unknown at the start of the project are implemented based on the Time & Material price model.

      When to choose mixed model?

      • You need the team working on full-time basis on the project on n T&M, but from time to time you would like to boost the development pipeline with additional scope and outsource it on fixed price basis.
      • You value the day-to-day software development work in the project with full flexibility and an agile approach, but part of the system can be developed on a fixed price basis, like additional modules, new features released as MVP concepts to validate them on the market.
      • It will be easier to control budgets processes and plans than with T&M as each sprint will be evaluated separately.
      • Full awareness about successful development process, software design capabilities, deployment.
      • When you expect rapid application development regarding core app system modules to beat competitor and some incremental development model with fixed price approach to validate new features in the market.

      Fixed Price

      How does T&M work?

      Is a model that assumes stipulating beforehand a fixed price, as well as the scope and schedule of work. Usually it is similar to waterfall model. In Mobile Reality will allow some small level of flexibility during the software development process. The responsibility for the whole project lies on the external company’s side, on Mobile Reality's side.

      When to choose fixed price?

      • You are fully aware of the project's preferred completion date and total work scope.
      • You want to be certain that the money you spent will result in the desired result.
      • Since you are concerned with the results, you don't have time to dive into analysis and planning and supervise the software design process or software testing of Mobile Reality's product team.
      • Waterfall approach is more close to your values and needs.
      • You are aware of what you want, but you would rather let experts handle the details.

      Break the rules. Do it your way!

      Request a call today and get free consultation about your custom software solution with our specialists. First working demo just in 7 days from the project kick‑off.

      Matt Sadowski

      CEO of Mobile Reality

      CEO of Mobile Reality

      Frequently Asked Questions

      The agile software development process is a methodology used by development teams to respond to unpredictability through incremental, iterative work cadences and empirical feedback. Agile methodologies encourage flexible responses to change, collaboration among cross-functional teams, and quality software outcomes. This approach contrasts with traditional, linear development models like the waterfall model, offering a more dynamic and adaptable framework. Agile principles prioritize customer feedback and value delivery in short cycles, allowing for rapid adjustments and improvements throughout the development lifecycle. Expanding on the agile software development process, it's important to note that this methodology also emphasizes the significance of a well-organized development team. Agile teams are typically self-organizing and cross-functional, meaning they have all the skills necessary to carry out the project from start to finish. This setup fosters a high level of team accountability and engagement, leading to innovative solutions and high-quality software products. Agile's focus on people over processes and tools further distinguishes it from other methodologies, aligning closely with the values outlined in the Agile Manifesto. The iterative development model not only accelerates the software development process but also aligns closely with changing customer needs and market trends, ensuring the end product is both relevant and competitive.
      The software development lifecycle (SDLC) enhances product development by providing a structured framework that guides the development team through distinct phases - from initial requirement analysis to design, development, testing, deployment, and maintenance. This ensures the software product is developed efficiently, meets technical requirements, and adheres to high-quality standards throughout the product development lifecycle. By following the SDLC, teams can better manage complexity, mitigate risks early on, and ensure alignment with customer needs and project objectives, leading to the successful delivery of a software product. Further elaborating on the SDLC's impact on product development, this comprehensive approach allows for continuous evaluation and refinement of the development process, ensuring each stage is executed to its fullest potential. The SDLC promotes a clear structure for project progression, facilitating better communication among stakeholders, more accurate budgeting and scheduling, and improved quality assurance practices. Moreover, by incorporating stages like analysis and planning, design and prototyping, development and testing, and maintenance and updates, the SDLC accommodates both traditional and agile software development methodologies. This flexibility enables development teams to tailor the process to the specific needs of the project, whether adopting a waterfall approach, an agile model, or a hybrid method, ultimately enhancing the efficiency and effectiveness of product development.
      Agile methodologies differ from the traditional waterfall model by promoting a flexible, iterative development model over a linear, sequential approach. While the waterfall model follows a rigid progression through stages, agile methodologies allow for adaptive planning, evolutionary development, early delivery, and continuous improvement, facilitating a more efficient and effective response to changing project requirements.
      Requirement analysis is crucial in the software design process as it involves identifying the needs or conditions to meet for a new or altered software product. This phase ensures that the software engineers and development team have a clear understanding of the desired software's functionalities, leading to a more targeted and successful development effort, minimizing resource wastage, and ensuring the final product aligns with user expectations and agile software development values.
      Maintenance and updates are vital to the software development work, ensuring that the software application remains functional, secure, and relevant over time. This phase involves fixing bugs, updating features to meet new user needs or comply with regulatory changes, and improving performance. Effective maintenance and updates are a testament to a successful development process, reflecting the ongoing commitment to quality software and customer satisfaction beyond the initial product launch.