Style Guide
Welcome to the Mobile Reality Style guide
Here you can access logos, fonts, color swatches, and more all of the design elements and specifications needed to achieve and maintain compliance with Mobile Reality's established, tested branding and user experience guidelines.
LogotypeOfficial logo of MR
The Mobile Reality logo is a combination of the MR signature and the words Mobile Reality. The logotype is available in several color variants (shown below). It is also possible to use the signature itself in marketing materials (in places where brand awareness is greater, i.e. Facebook, Instagram, etc.).
Remember to consult all projects using our logotype with our marketing department.
Download Logotype PackAllowed backgrounds
The background under the logo should always be white, however, it is allowed to use the logo on another uniform background - Primary and Secondary. The color of the logotype should then be completely white (#ffffff), however, the signature used in the logotype differs from the signature in the basic logotype.
Construction of the MR signature
The sign is the main element of visual identity. Thanks to its form and color, it provides a visual distinctiveness. The Mobile Reality symbol is made of connected circles that form the letter M. The colors of the logotype sign consist of 2 colors. Red and navy blue in 60% transparency.
Logotype protection area
The protective field is the area surrounding the logo that must not contain any other graphics. Minimum dimensions of free space around the logo MOBILE REALITY is always the width of the sign in the logo.
TypographyFonts used in web and print materials
In order to ensure consistency and graphic uniformity of identification, the indicated types of fonts should be used. In identification materials, the typeface Overpass (Light, Regular, Bold, ExtraBold) should be used, the basic variants of the typeface are presented above.
Font family
Overpass
Font weight
300
400
700
Brand colorsMobile Reality colors & additional colors
The color palette is an important element of the brand's visual identification. The colors used in the identification should be consistent with the colors of the logo. The basic colors of the Mobile Reality brand are presented below.
50
#FFEAE5
100
#FFEAE5
200
#FBAD9A
300
#F98368
400
#F75A35
500
#F53103
600
#C42702
700
#931D02
800
#621401
900
#310A01
100
#D1DDFA
200
#A3BAF5
300
#6278AF
400
#182A57
500
#040D23
600
#01050F
0
#FFFFFF
50
#F6F8F9
200
#D9D9D9
300
#CAC9D1
400
#B5B5BA
600
#747378
800
#24232B
900
#121115
T-50
#ECF8FA
T-100
#D9F2F5
T-200
#B4E4EB
T-300
#8ED7E1
T-400
#69C9D7
T-500
#43BCCD
T-600
#3696A4
P-50
#F5E9F4
P-100
#EACCE7
P-500
#972192
P-600
#84157F
Success
#28B13E
Error
#F53103
Warning
#FF9900