First FLOW Blockchain x JavaScript MeetUp in Poland | Let's meet in Warsaw on the 19th of July!

Top SEO Tools For SaaS Companies

Discover the top SEO tools for SaaS companies to dominate search rankings and boost online visibility. Improve your strategy today!
Published at21.06.2024
Matt Sadowski
Matt Sadowski

CEO @ Custom Software Development Expert

Marcin Sadowski
Marcin Sadowski

CTO @ JS and Web3 Expert

Table of contents

  1. SEO Importance For SaaS Companies
  2. Criteria of Selection
  3. Conclusion

Share the article

SEO Importance For SaaS Companies

In the competitive Software as a Service (SaaS) landscape, Search Engine Optimization (SEO) plays a pivotal role in driving sustainable growth. For SaaS companies, effective SEO strategies can significantly impact visibility, lead generation, and customer acquisition. Unlike traditional software businesses, SaaS companies rely heavily on organic search traffic to attract potential customers actively seeking solutions to their problems. SEO helps SaaS companies establish thought leadership, build trust and educate their target audience about their products and services. SaaS businesses can position themselves as industry experts by optimizing content for relevant keywords and providing valuable information. This improves search engine rankings and increases the likelihood of converting visitors into paying customers.

Moreover, SEO offers a cost-effective marketing channel compared to paid advertising. While it requires initial investment and ongoing effort, the long-term benefits of organic search visibility can lead to a steady stream of high-quality leads. As software development specialists who have developed numerous SaaS products and managed SEO activities in-house, we've witnessed firsthand the impact of a well-executed SEO strategy on business growth and market positioning.

Free SEO Tools For Start

For SaaS companies just beginning their SEO journey, several free tools provide valuable insights and data to kickstart optimization efforts.

Google Keyword Planner

Google Keyword Planner is a cornerstone keyword research tool and keyword overview tool for SaaS companies starting their SEO journey. It offers invaluable insights into keyword search volumes, competition levels, and related terms. You can uncover many related search terms that your potential customers use by inputting seed keywords related to your SaaS product. This tool helps you identify low-competition, high-volume keywords that can drive targeted traffic to your site. It also provides data on seasonal trends and geographic popularity, allowing you to tailor your content strategy to specific markets. For SaaS businesses, Keyword Planner is crucial for optimizing product pages, web pages, blog posts, and landing pages to align with user search intent and improve organic visibility.

Google Trends is essential for SaaS companies to stay ahead of market dynamics and user interests. It provides visual representations of search term popularity over time, allowing you to identify emerging trends, seasonal fluctuations, and shifts in user behaviour. This tool is valuable for SaaS businesses' content planning and product development. By analyzing trend data, you can anticipate user needs, create timely content, and even inform feature updates for your software. Google Trends also offers geographic insights and Google alerts, helping you understand regional differences in search behaviour. This can be crucial for SaaS companies looking to expand into new markets or tailor their marketing efforts to specific regions.

Google Search Console

Google Search Console is a powerful free tool that provides direct insights into how Google views and interacts with your website. For SaaS companies, it's an essential resource for monitoring and improving search performance. The tool shows which queries drive traffic to your site, your average position for different keywords, and click-through rates. This data is invaluable for refining your SEO strategy and identifying opportunities for improvement. Search Console also helps you identify and fix technical issues that might hamper your site's search results performance. Features like the ability to submit sitemaps and request indexing of new pages are particularly useful for SaaS companies regularly updating their content or product offerings.

Google Analytics

Google Analytics is a comprehensive web analytics tool that offers deep insights into your website's performance, website optimization and user behaviour. For SaaS companies, it's crucial to understand how visitors interact with your site, which pages are most effective at converting, and where users are dropping off in the sales funnel. You can track key metrics like session duration, bounce rate, and goal completions, helping you optimize your site for better user experience and higher conversions. The tool's ability to segment data allows you to analyze the behaviour of different user groups, such as those coming from organic search versus paid campaigns. This granular data is essential for refining your marketing strategy and improving your SaaS product based on actual user interactions.

Criteria of Selection

When evaluating SEO tools for SaaS companies, we considered several key factors to ensure our recommendations are both comprehensive and relevant:

  • Online Reviews: We analyzed user reviews from reputable platforms, taking into account the number of reviews, their quality, and overall scoring. This provides insight into user satisfaction and the tool's effectiveness in real-world scenarios.

  • Feature Set: We assessed each tool's capabilities, focusing on features particularly beneficial for SaaS companies, such as keyword tracking, competitor analysis, and content optimization.

  • Ease of Use: Given the fast-paced nature of SaaS businesses, we prioritized tools with intuitive interfaces and smooth learning curves.

  • Integration Capabilities: We considered how well each tool integrates with other marketing and analytics platforms commonly used by SaaS companies.

  • Pricing and Value: We evaluated each tool's cost-effectiveness, ensuring they offer good value for SaaS businesses of various sizes.

  • Mobile Reality's Experience: As a software development company that has created numerous SaaS platforms for clients and operates its own SaaS platform (, we leveraged our firsthand experience with these tools.

  • SaaS-Specific Features: We prefer tools that offer features tailored to the unique needs of SaaS businesses, such as SERP feature tracking and product-led SEO capabilities. This multifaceted approach ensures our recommendations are well-rounded and tailored to the specific needs of SaaS companies.

Unique Selection Of Best SEO Tools For SaaS Companies


seranking seo tools saas

Reviews: 4.8/5 based on 1,307 reviews on

SEranking has emerged as a top contender in the SEO tools market, particularly for SaaS companies seeking a balance between comprehensive features and user-friendly design. At Mobile Reality, we've found SEranking to be our preferred choice, offering a robust set of tools that cater specifically to the needs of software-as-a-service businesses.

One of SEranking's standout features is its keyword tracking capabilities. The platform allows you to monitor your rankings for an extensive list of keywords across different search engines and locations. This is particularly crucial for SaaS companies targeting global markets, as it provides insights into your website's performance in different geographical areas. The ability to track rankings locally can inform localization efforts and help identify opportunities in specific markets.

SEranking's competitor analysis tools are another strong point. The platform allows you to benchmark your performance against competitors, providing insights into their keyword strategies, backlink profiles, and content performance. For SaaS companies in competitive niches, this feature can be invaluable in understanding market positioning and identifying areas for improvement.

The backlink monitoring tools in SEranking are comprehensive and user-friendly. They allow you to track your backlink profile over time, identify toxic links that might harm your SEO, and discover new link-building opportunities. For SaaS companies, maintaining a healthy backlink profile is crucial for establishing authority in your niche and improving search engine rankings. SEranking's site auditing tools are another valuable asset. They provide in-depth analysis of your website's technical SEO health, identifying issues like broken links, missing meta tags, pagespeed insights, url inspection tool and page load speed problems.

For SaaS companies with complex websites featuring multiple product pages and resources, these tools can help ensure that technical issues don't hinder your search engine performance.


Reviews: 4.5/5 based on 2,075 reviews on

Semrush is a comprehensive, all-in-one SEO toolkit that has established itself as a powerhouse in the digital marketing industry. It offers an extensive array of features that cater to various aspects of online marketing, making it a popular choice for SaaS companies looking to boost their online presence. At its core, Semrush provides robust keyword research capabilities. Its keyword magic tool allows users to explore millions of keyword ideas, complete with search volume data, keyword difficulty scores, and SERP features. For SaaS companies, this can be invaluable in identifying niche-specific keywords and long-tail phrases that potential customers might use when searching for software solutions.

The competitive analysis features in Semrush are particularly strong. The tool lets you analyse your competitors' SEO strategies in-depth, including their top-performing keywords, keyword explorer, keyword difficulty checker, keyword generator, google review link generator, backlink profiles, link explorer and content strategies. This can provide SaaS companies with actionable insights to refine their SEO approaches and identify gaps in the market.

Semrush's content marketing social media toolkit is another standout feature. It includes a topic research tool that helps generate content ideas based on your target keywords, an SEO writing assistant that provides real-time optimization suggestions as you write and a content audit tool that helps identify underperforming pages on your site. For SaaS companies heavily invested in content marketing, these tools can significantly streamline the content creation and optimization process.

One of Semrush's strongest assets is its vast database of keywords and domains. This extensive data set allows for comprehensive market research, helping SaaS companies understand their market positioning and identify new growth opportunities. The platform also offers robust reporting features, allowing you to create customized reports that combine data from various tools within Semrush.

At Mobile Reality, we found that while Semrush offered a wealth of data and features, its somewhat cluttered interface made it challenging to access the information we needed quickly. This led us to switch to SEranking, which offers a more streamlined user experience. Despite this, Semrush remains a top choice for many SaaS companies, particularly those with dedicated SEO teams who can fully leverage its advanced features. Its comprehensive toolset, vast data resources, and continuous updates make it a robust option for companies serious about dominating their online market.


Reviews: 4.8/5 based on 508 reviews on

Surfer is a cutting-edge on-page SEO checker tool that has gained significant popularity, especially among content marketers in the SaaS industry. With an impressive rating of 4.8/5 based on 508 reviews, Surfer has established itself as a go-to solution for data-driven content optimization.

At its core, Surfer uses an advanced Google algorithm to analyze top-ranking pages for any keyword and provides actionable insights to improve your content's search engine performance. This approach takes much of the guesswork out of SEO, allowing SaaS companies to create optimised content for search engines.

One of Surfer's standout features is its SERP analyzer and SERP snippet optimization tool. This tool dissects the top-ranking pages for your target keyword, identifying common elements such as content length, keyword density, header usage, and even the presence of specific phrases. For SaaS companies, this means you can understand exactly what type of content is performing well in your niche and adjust your strategy accordingly.

The Content Editor is another powerful feature that sets Surfer apart. It provides real-time suggestions as you write, ensuring that your content hits all the right notes for SEO. This includes recommendations for keyword usage, content structure, and even readability. For SaaS companies producing technical content, this can be invaluable in striking the right balance between in-depth information and SEO-friendliness.

Surfer's integration with Google Docs is a game-changer for many content teams. It allows writers and editors to collaborate in real-time while accessing Surfer's SEO recommendations directly within the familiar Google Docs interface. This streamlines the content creation process, making it easier for teams to produce SEO-optimized content efficiently.

The tool also offers a Content Planner feature, particularly useful for SaaS companies developing comprehensive content strategies. Analyzing your domain and competitors suggests topics to help you build topical authority in your niche. This can be crucial for SaaS companies looking to establish themselves as thought leaders.

Surfer's Audit tool is another valuable asset. It provides a detailed analysis of your existing pages, comparing them against top-ranking competitors and offering specific recommendations for improvement. For SaaS companies with large content libraries, this can help identify underperforming pages and provide a roadmap for optimization. The tool's NLP (Natural Language Processing) analysis is particularly advanced. It goes beyond simple keyword matching to understand the context and semantics of your content, ensuring that your pages are optimized for modern search engines that use AI to understand content.

Surfer also offers a Chrome extension that provides quick SEO insights as you browse the web. This can be useful for competitive analysis, allowing you to understand why certain pages rank well in your niche quickly. While Surfer primarily focuses on on-page SEO, it offers some insights into technical SEO factors like page speed and internal linking. However, it's worth noting that SaaS companies might need to supplement Surfer with other tools for comprehensive technical SEO audits.

One potential drawback of Surfer is that its data-driven approach might sometimes lead to over-optimization if followed too rigidly. It's important to use the tool's recommendations as guidelines rather than strict rules, always prioritizing user experience and the natural flow of content. So, Surfer is a powerful tool for SaaS companies looking to optimize their content marketing efforts. Its data-driven approach and user-friendly features like the Google Docs integration make it an excellent choice for creating SEO-optimized content. While it may require some investment in both cost and learning curve, the potential improvements in search engine rankings can provide significant ROI for SaaS businesses investing in content marketing.


Reviews: 4.6/5 based on 460 reviews on

Serpstat is a comprehensive SEO and digital marketing platform that has gained significant traction in the SaaS industry. With a strong rating of 4.6/5 based on 460 reviews, it offers a wide array of features at a competitive price point, making it an attractive option for SaaS companies of various sizes.

One of Serpstat's standout features is its keyword clustering tool. This feature is particularly valuable for SaaS companies developing content strategies. It groups semantically related keywords, allowing you to create comprehensive content pieces that target multiple related search queries. For SaaS businesses with complex products or services, this can be invaluable in ensuring that your content covers all relevant aspects of a topic, improving your chances of ranking for a wider range of keywords.

The platform's robust keyword research capabilities provide detailed information such as search volume, keyword difficulty, and SERP features. It also offers a 'Missing Keywords' feature, which identifies keywords that your competitors are ranking for but you're not. This can be a goldmine for SaaS companies looking to expand their organic reach and identify new content opportunities.

Serpstat's backlink analysis tools are another strong point. They provide in-depth insights into your backlink profile, including the ability to track new and lost backlinks over time and the top 100 backlinks. For SaaS companies, understanding and improving your backlink profile is crucial for building domain authority and improving search rankings. The tool also offers a 'Link Intersection' feature, allowing you to identify websites that link to multiple competitors but not to you, providing targeted outreach and link-building opportunities.

The site audit feature in Serpstat is comprehensive and user-friendly. It crawls your website to identify technical SEO issues and provides actionable recommendations for improvement. This can be particularly useful for SaaS companies with large, complex websites, helping ensure that technical issues don't hinder search performance.

Serpstat's competitor analysis tools are another valuable asset. They allow you to benchmark your performance against competitors across metrics, including keyword rankings, backlink profiles, and PPC strategies. For SaaS companies in competitive niches, these insights can be crucial in understanding your market position and identifying areas for improvement. The platform also offers a rank tracker that monitors your positions for target keywords across different search engines and locations. This is particularly useful for SaaS companies targeting global markets, as it provides insights into your performance in different geographical areas.

One of Serpstat's unique features is its text analytics tool, which uses AI to analyze the content of top-ranking pages for your target keywords. This can provide valuable insights into the type of content that performs well in your niche, helping guide your content creation efforts. Serpstat's API access is another significant advantage, especially for SaaS companies with custom reporting needs. It allows you to integrate Serpstat data with other tools in your marketing stack, enabling more comprehensive and tailored analytics.

The platform also offers a Chrome extension that provides quick SEO insights as you browse the web. This can be useful for on-the-fly competitive analysis and keyword research. While Serpstat offers a wide range of features, some users note that the depth of data in certain areas (particularly for niche or low-volume keywords) may not be as comprehensive as some more expensive tools. However, for most SaaS companies, the data provided is sufficient for effective SEO strategy development.


Reviews: 4.4/5 based on 625 reviews on

BrightEdgeis an enterprise-level SEO platform that leverages artificial intelligence to provide deep, actionable insights for large-scale SEO operations. This tool is well-suited for larger SaaS companies or those with complex, multi-faceted SEO needs requiring advanced analytics and automation. At the core of BrightEdge's offering is its AI-powered technology, which analyzes vast amounts of data to provide predictive insights and recommendations. This AI-driven approach allows SaaS companies to stay ahead of SEO trends and algorithm changes, adapting their strategies proactively rather than reactively.

One of BrightEdge's standout features is its ability to tie SEO efforts directly to business outcomes. This capability is invaluable in the SaaS world, where demonstrating ROI is crucial. The platform can track traditional SEO metrics like rankings and traffic conversions, revenue, and other key performance indicators (KPIs) that matter to stakeholders. This makes it easier for SEO teams to justify investments and demonstrate the value of their work to C-level executives. BrightEdge's ContentIQ feature is particularly useful for SaaS companies with large, complex websites. This tool conducts deep technical SEO audits, identifying issues that could impact site performance and search rankings. It can detect problems like broken links, duplicate content, missing meta tags, and more. This ongoing technical SEO monitoring is crucial for SaaS companies that frequently update their websites with new features, pricing plans, or content.

The platform also offers robust keyword research and tracking capabilities. Its DataCube feature provides a comprehensive view of your keyword landscape, showing your current rankings, historical trends, and future opportunities. This can be particularly useful for SaaS companies looking to expand into new market segments or launch new product features. BrightEdge's StoryBuilder feature is another powerful tool for SaaS marketers. It allows you to create custom dashboards and reports aligning with your business goals and KPIs. This flexibility in reporting can be especially valuable when communicating SEO performance to different departments or stakeholders within your organization. The platform's integration capabilities are also worth noting. BrightEdge can integrate with various other marketing tools and platforms, including Google Analytics, Adobe Analytics, and Salesforce. This allows for a more holistic view of your marketing efforts and enables you to combine SEO data with other important metrics.

For SaaS companies operating in multiple countries or languages, BrightEdge offers robust international SEO capabilities. It can track rankings across different search engines and countries and provide insights into local search trends and competitors. BrightEdge also offers a HyperLocal feature, which is particularly useful for SaaS companies targeting specific geographic areas. This tool provides insights into local search behaviour and helps optimize for location-specific keywords and search intent.

The platform's Share of Voice feature is another valuable asset for SaaS companies in competitive markets. It allows you to track your visibility compared to competitors across a wide range of keywords, helping you identify areas where you're leading or lagging in the market. BrightEdge also provides real-time insights through its Live Suite feature. This can be particularly useful for monitoring the immediate impact of website changes or new content publications, allowing for quick adjustments.

While BrightEdge is a powerful tool, it's important to note that it comes with a steep learning curve and a significant price tag. It best suits larger SaaS companies with dedicated SEO teams and substantial budgets. However ,BrightEdgege can provide a significant competitive advantage in the SEO landscape for those who can leverage its full capabilities.

SEO Power Suite

Reviews: 4.6/5 based on 536 reviews on

SEO PowerSuite is a comprehensive, desktop-based SEO software package that offers a robust set of tools for various aspects of search engine optimization. Unlike many cloud-based solutions, SEO PowerSuite is installed locally on your computer, providing unique data control and customization advantages.

The suite consists of four main tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. Each tool focuses on a specific aspect of SEO, providing a holistic approach to optimizing your SaaS website.

As the name suggests, Rank Tracker is dedicated to monitoring your website's search engine rankings. It allows you to track unlimited keywords across various search engines, including Google, Bing, Yahoo, and even YouTube. For SaaS companies, this means you can monitor rankings for your brand name, product features, and long-tail keywords related to specific cases or industry solutions. Rank Tracker also provides keyword research capabilities, helping you discover new opportunities to expand your organic reach.

WebSite Auditor is the suite's on-page SEO tool. It performs comprehensive technical audits of your website, identifying issues that could hamper your search performance. This includes checks for broken links, duplicate content, improper use of header tags, and more. This tool can be invaluable for SaaS companies with large, complex websites in maintaining a healthy technical SEO foundation. WebSite Auditor also provides content optimization suggestions, helping you improve individual pages for better search engine visibility.

SEO SpyGlass is the backlink analysis tool in the suite. It allows you to analyze your backlink profileandand spy on your competitors' backlinks. Understanding your backlink profile for SaaS companies is crucial for maintaining a healthy off-page SEO strategy. SEO SpyGlass can help you identify toxic backlinks that might harm your site's reputation and discover new link-building opportunities based on your competitors' strategies.

LinkAssistant is designed to help manage your link-building campaigns. It can help you find link prospects, manage your outreach efforts, and track the status of your backlinks. For SaaS companies engaging in active link-building, this tool can significantly streamline the process and help you build high-quality backlinks more efficiently. One of the key advantages of SEO PowerSuite is its data manipulation and reporting flexibility flexibility. Being a desktop application, it allows you to store and analyze vast amounts of data without the limitations often imposed by cloud-based tools. This can be particularly beneficial for SaaS companies with large websites or those operating in highly competitive niches with many keywords to track.

The suite offers highly customizable reporting features. You can create branded reports with the metrics and visualizations you need, which can be invaluable when presenting SEO progress to stakeholders or clients. This level of customization is often not available in cloud-based tools. Another advantage of SEO PowerSuite's desktop nature is data privacy. All your SEO data is stored locally on your computer, which can benefit SaaS companies dealing with sensitive information or operating in industries with strict data protection regulations.

SEO PowerSuite also offers a cost advantage for many users. Unlike many SEO tools that charge based on the number of keywords tracked or pages analyzed, SEO PowerSuite allows for unlimited usage with a one-time purchase (although there are additional costs for updates and some advanced features). However, it's important to note that, being a desktop application, SEO PowerSuite lacks some of the real-time capabilities of cloud-based tools. Data updates must be manually initiated, which can be time-consuming for large websites. Additionally, collaboration features are more limited compared to cloud-based alternatives.


Selecting the right SEO tools is crucial for SaaS companies looking to improve their online visibility and drive organic growth. While free tools like Google Keyword Planner and Google Analytics provide a solid foundation, investing in premium tools can significantly enhance your SEO efforts and provide deeper insights. Based on our experience and analysis, SEranking is the top choice for most SaaS companies, offering a balanced mix of features, usability, and value. However, the best tool for your company will depend on your specific needs, budget, and resources. Remember that webmaster tools are just one part of a successful SEO strategy. Creating high-quality, relevant content and maintaining technical SEO best practices are equally important. By combining the right tools with a solid strategy, SaaS companies can significantly improve their search engine rankings, attract more qualified leads, and drive business growth. As the seoquake landscape evolves, staying updated with the latest trends and continuously refining your approach will be key to maintaining a competitive edge in the SaaS market.

FAQ: TOP 10 SEO Tools for SaaS Companies

Why is SEO important for SaaS companies?

SEO is crucial for SaaS companies because it drives organic traffic, which is cost-effective and sustainable. Effective SEO strategies help SaaS businesses improve their visibility, generate leads, and acquire customers by ensuring their products and services are easily discoverable by potential clients searching for solutions.

What are some free SEO tools that SaaS companies can use?

Some free SEO tools that SaaS companies can use include:

  • Google Keyword Planner: For keyword research and understanding search volumes.

  • Google Trends: To identify emerging trends and shifts in user behavior.

  • Google Search Console: To monitor and improve search performance.

  • Google Analytics: For insights into website performance and user behavior.

What criteria should SaaS companies consider when selecting SEO tools?

When selecting SEO tools, SaaS companies should consider:

  • Online reviews and user satisfaction.

  • The feature set and its relevance to SaaS-specific needs.

  • Ease of use and learning curve.

  • Integration capabilities with other marketing and analytics platforms.

  • Pricing and overall value for money.

What makes SEranking a preferred choice for SaaS companies?

SEranking is preferred for its comprehensive features, user-friendly design, and robust keyword tracking capabilities. It provides valuable insights into rankings across different search engines and locations, competitor analysis, backlink monitoring, and site auditing tools, making it highly beneficial for SaaS companies targeting global markets.

How can SaaS companies maximize the benefits of these SEO tools?

To maximize the benefits of SEO tools, SaaS companies should:

  • Regularly update and optimize their website content based on keyword research and performance data.

  • Use site audits to identify and fix technical issues.

  • Continuously monitor and analyze competitor strategies.

  • Invest in high-quality, relevant content that addresses user intent.

  • Stay updated with SEO trends and adapt their strategies accordingly.

Did you like the article?Find out how we can help you.

Matt Sadowski

CEO of Mobile Reality

CEO of Mobile Reality

Related articles

Stay ahead of the game with insights on the key trends shaping the future of property technology. Discover the latest proptech trends.


Top Proptech Trends Shaping the Future

Stay ahead of the game with insights on the key trends shaping the future of property technology. Discover the latest proptech trends.

Read full article

Discover how HR blockchain technology is transforming the workplace. Learn more about the future of HR tech. Unlock the potential with HR web3 solutions.


Explore the Impact of HR Blockchain Technology

Discover how HR blockchain technology is transforming the workplace. Learn more about the future of HR tech. Unlock the potential with HR web3 solutions.

Read full article

Discover the top 10 fast-growing fintech companies in the US in 2024! Stay ahead of the game with these innovative leaders. #topusfintechcompanies


Top 10 Fast-Growing Fintech Companies in the US in 2024

Discover the top 10 fast-growing fintech companies in the US in 2024! Stay ahead of the game with these innovative leaders. #topusfintechcompanies

Read full article