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Exploring a Future of Property Technology. Key Proptech Trends in 2024

Stay ahead of the game with insights on the key trends shaping the future of property technology. Discover the latest proptech trends.
Published at11.07.2024
Matt Sadowski
Matt Sadowski

CEO @ proptech & real estate tech advisor

Table of contents

  1. Introduction
  2. Conclusion

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In the perpetually evolving landscape of real estate, property technology, or proptech, is transforming how we buy, sell, and manage properties. Rising trends in proptech are making commercial enterprises more efficient and reshaping the experience for everyone involved. According to Crunchbase, there are currently 1,043 companies globally that declare a specialization in proptech, with more than 130 marked as growing companies.

Among these growing companies, Flyhomes, Snapdocs, and Kin stand out as proptech startups, highlighting some of the key trends in the proptech space in 2024:

  • Flyhomes specializes in end-to-end real estate brokerage and financial innovation, offering services like cash offers and "Buy Before You Sell" options. This reflects a growing trend towards integrated real estate services that simplify and accelerate transactions, providing a seamless experience for buyers and sellers​​.

  • Snapdocs focuses on digital mortgage solutions, enhancing efficiency and security in the mortgage closing process through e-signatures and real-time document tracking. This trend indicates a strong move towards digitization and automation in mortgage processing, reducing time and errors while improving customer satisfaction.

  • Kin offers home insurance tailored to the modern homeowner, leveraging technology to provide customized, direct-to-consumer insurance solutions. The increasing demand for personalized and tech-enabled insurance solutions highlights a shift towards more customer-centric and efficient insurance processes in the proptech industry.

These initial examples demonstrate how innovative companies are shaping the proptech landscape. Now, let's delve deeper into specific segments and analyze the top proptech trends within each one.

Ongoing Automation of the Real Estate Industry

Automation has been integral to the proptech landscape for many years, continually proving its value and showing no signs of becoming outdated. It is transforming the real estate sector by streamlining various processes and boosting efficiency. The integration of automation tools helps property management businesses reduce time spent on administrative tasks, allowing them to focus on important growth areas.

Streamlining Processes with Automation

Implementing automation systems has significantly simplified property administration tasks, leading to a digital transformation in the industry. Tasks such as handling lease agreements, rental payments, and property listings can now be automated, saving time and reducing errors. Furthermore, automation workflows alleviate administrative burdens, allowing property managers to focus on more strategic aspects of the business.

Digital acceleration is not limited to backend operations. Property listings get updated automatically, ensuring that potential buyers or tenants always have access to the most current information. Moreover, digital tools enhance communication processes, providing quick and efficient responses to tenant inquiries and service requests.

According to a report on top real estate automation tools, automation in property management has led to significant advancements in efficiency and customer satisfaction. For instance, tools like Parserr automate data extraction from emails, integrating it directly into CRMs, while Spacio automates lead capture at open houses. This trend has been ongoing for years and remains crucial, showing no signs of becoming outdated.

Increasing Efficiency in Real Estate Operations

Efficiency in real estate operations has seen a marked improvement due to workflow automation. Automated scheduling tools minimize human errors, ensuring maintenance schedules and viewings are always on track. This not only optimizes manpower productivity but also enhances customer satisfaction.

Commercial management aspects, such as rent collection and expense tracking, greatly benefit from automation. Automated financial reporting ensures property managers have accurate, up-to-date information, assisting in better resource allocation. The incorporation of machine learning refines these processes, enabling predictive analysis for future trends and needs.

Specific tools like Dotloop provide comprehensive automation for e-signatures and document management, and Zillow Premier Agent integrates CRM features to streamline communication and engagement with potential buyers. These tools illustrate how automation is a key driver of innovation and efficiency in the real estate industry.

Must-Have Data Analytics Driving Proptech Innovation

Big data, data visualization, and data analytics have been integral to the real estate sector for years, continually proving their value. Many tools provide profound insights and shape investment strategies. By leveraging data, industry professionals can make more informed decisions and stay ahead of market trends.

Investing Data for Market Insights

The power of data analytics cannot be overstated in today's digital age. Real estate professionals are now equipped with tools that offer insights into market trends, enabling them to make informed predictions and strategic moves. This type of data visualization—transforming raw data into intuitive charts and graphs—provides a clear picture of market dynamics.

Demand forecasting is another area where data shines. By analyzing datasets, professionals can anticipate market movements, helping investors maximize their ROI from investment opportunities. Moreover, these data-driven strategies allow for the identification of emerging opportunities, making the competitive landscape more navigable. Tools like Azira streamline property management by offering comprehensive data analytics, including automated financial reporting and predictive analytics.

Improving Decision-making with Analytical Tools

The role of analytical tools in property decisions is revolutionary. These tools collect data from various sources to offer insights that are crucial for making informed business choices. By employing real-time data analytics, investors can monitor market conditions and respond proactively rather than reactively.

Predictive analytics is particularly valuable in risk reduction. By analyzing historical data and trends, investors can predict potential pitfalls and make adjustments accordingly. Furthermore, data-driven decision-making tools can provide precise property recommendations based on user metrics, offering a personalized experience that drives results. For example, Proprli focuses on risk management and compliance, helping property managers track and manage compliance requirements, conduct risk assessments, and generate detailed reports.

Enhancing Mortgages, Insurance, and Sales Predictions

Data analytics plays a critical role in enhancing various aspects of real estate, including mortgages, insurance, and sales predictions. Historical data is essential for:

  • Mortgages: Predicting interest rate trends and assessing borrower risk to make informed lending decisions.

  • Insurance: Analyzing past claims to identify risk patterns, set premiums accurately, and minimize potential losses.

  • Sales Predictions: Using historical sales data to forecast future property values, helping investors make strategic purchase and sale decisions.

These applications of data analytics demonstrate their power in providing actionable insights and driving smarter business decisions in real estate.

Secure IoT and Smart Homes Reshaping Property Market

The Internet of Things (IoT) and smart technologies are significantly altering the real estate landscape. These innovations are making buildings more efficient, sustainable, and tenant-friendly. Additionally, cybersecurity is now playing an increasingly important role in this transformation.

The role of cybersecurity in real estate was broadly discussed during the CREtech 2024 conference, where we participated and provided detailed coverage. Ensuring robust cybersecurity measures is essential to protect sensitive data and prevent unauthorized access in IoT implementations​

Enhancing Building Performance Through IoT

IoT devices are game-changers that optimize building performance. Smart sensors now allow real-time monitoring of energy usage, leading to more efficient consumption and lower utility bills. Additionally, these sensors provide predictive maintenance alerts, improving both safety and cost efficiency.

Building automation systems integration enhances operational efficiency by consolidating various control systems into a single platform. This connectivity allows for action based on sensor data, whether it’s adjusting lighting, climate control, or security measures. IoT integration thus ensures buildings operate at optimum performance levels.

IoT technology also plays a critical role in sustainable energy consumption. Smart systems can monitor and manage energy use in real-time, optimizing the operation of HVAC systems, lighting, and other energy-intensive systems. For example, IoT devices can adjust heating and cooling based on occupancy patterns, significantly reducing energy waste. Additionally, tools like ecobee thermostats and Siemens' Building Management Systems help manage energy consumption more effectively, integrating with renewable energy sources, such as solar panels, to optimize energy use and enhance sustainability​

According to insights from Onomondo, IoT technology also enables better space utilization by tracking occupancy and usage patterns, helping property managers optimize space and reduce operational costs. Additionally, advanced IoT systems can integrate with HVAC systems to automatically adjust settings based on real-time data, further improving energy efficiency and occupant comfort.

Upgrading Tenant Experience with Smart Building Technology

Tenant satisfaction is rapidly rising thanks to smart home technologies. Features like automated climate control, security systems, and smart appliances contribute to a more personalized and convenient living experience. These IoT solutions make daily living more comfortable and secure for tenants.

Properties equipped with IoT can offer automated maintenance alerts and streamlined communication channels, resulting in quicker response times and increased tenant satisfaction. Smart home devices thus play an essential role in elevating the overall tenant experience, making properties more attractive to potential renters.

Technology integration empowers tenants with greater control over their living environments. Digital tools and services, such as mobile-friendly tenant portals, virtual property tours, and keyless entry systems, enhance convenience and connectivity​ (Spaceflow)​. Furthermore, predictive maintenance enabled by IoT ensures that potential issues are addressed before they become major problems, leading to improved tenant satisfaction and retention.

Ensuring Cybersecurity in IoT Implementations

Increased interconnectivity and data capture significantly enhance cybersecurity and privacy concerns at every stage of the Information Value Loop. Cybersecurity and privacy challenges are hardly new, but they are heavily magnified in an IoT-connected world. The more IoT-enabled devices and the greater the interconnectivity between various building systems, the more detailed and sensitive the data captured. This broadens the attack surface for hackers, increasing the potential for financial and reputational damage and even loss of human lives.

Recent data breaches highlight the extent of financial and reputational damage to tenants from cyber intrusions through building systems, even when buildings are only partially integrated. According to IDC forecasts, 40% of the information in the digital universe requires some level of protection, but only 20% of that data is protected.

To minimize the security and privacy risks presented by IoT technology, CRE companies can take several steps:

  • Use Purpose-built Devices or Add-ons: Companies should consider new, secure BMS designed specifically for IoT rather than retrofitting old systems.

  • Develop Clear Responsibilities: Define where responsibilities begin and end within the ecosystem and what each party is responsible for protecting.

  • Establish a Baseline of Data: Monitor environmental attributes such as usage, location, and access to discern normal patterns from suspicious activities.

  • Institute Data Governance: Define which data to secure, what it means to be sufficiently secure, and which products meet that goal. Secure collection, use, and storage guidelines can help prevent breaches.

  • Create Loosely Coupled Systems: Ensure devices within an ecosystem are loosely coupled and resilient so that the failure of one device does not lead to widespread failure.

Implementing these measures can help secure IoT systems, protecting building operations and tenant information from potential breaches.

VR Technologies and Augmented Reality Enhancing Property Sales

Virtual and augmented reality (VR and AR) are modernizing property marketing and sales. These technologies offer immersive experiences that go beyond conventional property viewings.

Creating Immersive Property Tours

Virtual reality (VR) provides potential buyers with an immersive property viewing experience. By employing 360-degree tours, interested parties can explore homes from the comfort of their own living room. This is particularly beneficial for distant buyers looking to get a feel of a property before making any commitments.

Real estate agents increasingly use VR to showcase multiple properties in one sitting, offering a comprehensive look at various options without physical limitations. Moreover, augmented reality (AR) is making it easier to present home staging options, allowing buyers to see how a space could look with furniture and decorations tailored to their tastes.

For instance, Matterport offers 3D virtual tours and real estate technology that enable buyers to navigate through properties as if they were physically there. Similarly, Zillow 3D Home provides tools for creating interactive floor plans and virtual tours, enhancing the property viewing experience.

Revolutionizing Property Viewing Experience

Augmented reality is pushing the boundaries of traditional property viewings by providing interactive exploration options. Prospective buyers can visualize design changes and modifications in real-time, offering a more engaging and detailed understanding of the property.

Virtual staging enables buyers to see furnished spaces, allowing them to visualize living scenarios. AR apps, such as MagicPlan and IKEA Place, facilitate remote property inspections and virtual home staging, making it possible to examine properties from any location. These advancements are setting new standards in property marketing and sales strategies.

AR can also enhance the buyer's experience by overlaying information about the property, such as dimensions, materials, and potential renovations, directly onto the real-world view. This interactive layer adds significant value to the property viewing process, making it more informative and interactive.

Sustainable Property Management Systems

Sustainable technologies are at the forefront of proptech, promoting eco-friendly building practices and reducing environmental impact.

Implementing Eco-friendly Solutions in Real Estate

Eco-friendly Solutions in Real Estate

Sustainable technologies and real estate management are instrumental in developing energy-efficient buildings. From utilizing solar panels to adopting green building materials, the real estate industry is prioritizing eco-friendly innovations to reduce carbon footprints. These sustainability trends not only benefit the environment but also enhance the property's market value.

The adoption of green building technologies is on the rise, leading to buildings that are both energy-efficient and cost-effective. Installation of solar power systems and other renewable energy sources has become standard practice, contributing to long-term savings and eco-friendly practices in the industry. For instance, systems like Tesla’s Solar Roof and SunPower panels are being widely used to harness renewable energy and reduce reliance on traditional power sources.

Meeting Sustainability Goals with Green Certification

Green certifications are becoming a significant aspect of property evaluations. Real estate companies that adhere to sustainability standards can gain certifications that increase property value and attractiveness to environmentally conscious buyers and tenants. Certifications such as LEED (Leadership in Energy and Environmental Design) and BREEAM (Building Research Establishment Environmental Assessment Method) are recognized globally for their stringent sustainability criteria.

Technologies focused on smart energy management are aligning with broader sustainability goals. Innovations such as water conservation systems and energy-efficient appliances contribute to a more sustainable way of living, driving the future of real estate towards greener practices. Water-saving technologies like Rachio Smart Sprinkler systems ensure efficient water use, and energy-efficient lighting systems like Philips Hue help reduce electricity consumption.

Incorporating these sustainable technologies not only helps in achieving green certifications but also plays a crucial role in meeting the sustainability goals of the industry. This shift towards eco-friendly practices is essential for reducing the environmental impact of real estate developments and promoting a greener future.

AI and Machine Learning in Property Management

The current generative AI (genAI) revolution is having a significant impact on all sectors of the economy, including property management. According to a report by PwC, AI could contribute up to $15.7 trillion to the global economy by 2030. This transformative technology is enhancing various aspects of property management, offering improved maintenance solutions and elevating tenant relations.

Optimizing Property Maintenance with AI

AI-driven insights are optimizing predictive maintenance in properties. By analyzing data from various sensors and systems, AI algorithms can proactively identify potential maintenance issues before they escalate, thus reducing downtime and costs.

The implementation of smart maintenance schedules ensures that properties are well-maintained efficiently, minimizing interruptions and enhancing tenant satisfaction. Direct maintenance optimization with AI tools streamlines operations, making property management more effective. For example, systems like BuildingIQ use AI to optimize energy use and predict maintenance needs, ensuring smooth and efficient building operations.

A study by Deloitte highlights that AI in predictive maintenance can reduce costs by up to 30% and decrease downtime by 50%.

Improving Tenant Relations with Chatbots and AI Solutions

AI-powered chatbots are revolutionizing tenant communication by providing instant responses and resolving inquiries quickly. These chatbots enhance support and personalize tenant interactions, leading to higher levels of tenant satisfaction.

AI systems offer 24/7 assistance, ensuring that tenant-related issues are addressed promptly. This constant availability improves the tenant experience, as inquiries and complaints are handled swiftly without the need for human intervention. The adoption of AI in real estate significantly benefits both property managers and tenants. Tools like Zillow's AI-powered chat and RentCafe Chatbot are prime examples of how AI is being used to improve tenant communication and service.

According to Gartner, by 2022, 70% of white-collar workers will interact with conversational AI platforms daily. This statistic underscores the growing reliance on AI-powered chatbots in various sectors, including real estate.

Integration of 5G Technology in Proptech Solutions

5g IoT

The integration of 5G technology is set to elevate proptech solutions, providing enhanced connectivity and supporting the development of smart buildings.

Enabling Faster and More Reliable Connectivity

5G technology is enabling ultra-fast internet speeds, crucial for the seamless operation of smart buildings. This increased bandwidth supports real-time data collection and sharing, essential for data-driven decision-making and efficient property management.

The improved connectivity offered by 5G drives innovation in property tech solutions, making remote property administration more effective. High-speed internet ensures that digital operations can run smoothly without lag or disruption. According to a report by Ericsson, 5G will enable speeds up to 100 times faster than 4G, significantly enhancing the performance of smart building systems​ (KPMG Assets)​.

Enhancing IoT and Smart Building Capabilities with 5G Integration

IoT devices benefit greatly from 5G networks, becoming more responsive and efficient. The lower latency of 5G enhances the performance of smart building systems, ensuring reliable operation of functions such as security and energy management.

5G integration also facilitates new advancements in property tech infrastructure, pushing the boundaries of what's possible with buildings. Enhanced security solutions, higher efficiency, and better user experiences are just some of the benefits that 5G brings to the future of proptech. According to a study by Deloitte, the integration of 5G in smart buildings can improve energy efficiency by up to 30% and enhance overall building management.


The integration of advanced technologies is transforming the real estate industry, making it more efficient, sustainable, and tenant-friendly. As we've explored, automation, data analytics, IoT, AI, machine learning, and 5G are at the forefront of this revolution, each playing a critical role in reshaping property management and sales.

Automation is revolutionizing property management by streamlining various processes and boosting efficiency. Automated systems are reducing the time spent on administrative tasks and enhancing operational productivity, allowing property managers to focus on strategic growth areas.

Data analytics is providing profound insights, enabling real estate professionals to make informed decisions. From predictive maintenance to tenant communication, data-driven strategies are improving efficiency and customer satisfaction across the board.

IoT and smart building technologies are making buildings more efficient and sustainable. By optimizing energy consumption and improving tenant experiences through smart home devices, IoT is setting new standards for modern living spaces.

AI and machine learning are enhancing maintenance solutions and tenant relations. Predictive maintenance driven by AI is reducing costs and downtime, while AI-powered chatbots are revolutionizing tenant interactions by providing instant, personalized responses.

5G technology is pushing the boundaries of what's possible in proptech. With ultra-fast internet speeds and low latency, 5G supports the seamless operation of smart buildings and enhances the capabilities of IoT devices, driving innovation and efficiency.

Sustainability is a thread that connects all these technological advancements. Eco-friendly solutions and green building practices are being integrated across all aspects of property technology, from smart energy management systems to sustainable building materials. This focus on sustainability not only benefits the environment but also enhances property value and meets the growing demand for eco-conscious living.

As the real estate sector continues to evolve, these technologies will play an increasingly vital role in shaping its future. By leveraging these emerging proptech trends, real estate professionals can stay ahead in the industry, offering improved services and experiences for tenants and property managers alike.

The future of real estate is bright, driven by technological advancements that promise to make the industry more efficient, sustainable, and responsive to the needs of its stakeholders. How will you leverage these technologies to stay ahead in the ever-evolving real estate landscape?

Did you like the article?Find out how we can help you.

Matt Sadowski

CEO of Mobile Reality

CEO of Mobile Reality

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