BusinessHealthTech market advantages and disadvantages

All technological developments related to human health belong to HeathTech. From tracking his condition to life insurance.
Updated at14.03.2024
Published at28.01.2022
Stanislav Naborshchikov
Stanislav Naborshchikov

Solutions Specialist

Table of contents

  1. Introduction
  2. What is HealthTech?
  3. The volume of the Health Tech market
  4. Healthech in Europe vs US
  5. Conclusion

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The realm of health technology, often referred to as healthtech, is currently experiencing a remarkable surge, cementing its position as one of the most promising sectors within the expansive investment market landscape. With a momentum that shows no sign of slowing down, healthtech has captivated the attention of both seasoned investors and burgeoning entrepreneurs alike.

According to the projections by the prestigious Global Market Insights economic Forecasting organization, the electronic health services market is on a trajectory to reach an astounding value of $504.4 billion by the year 2025. Such a staggering forecast underscores the unprecedented potential that lies within the realm of health tech technology, beckoning forth the emergence of innovative healthtech companies and dynamic healthtech startups.

The convergence of advanced healthcare technology and digital ingenuity has given rise to a multitude of opportunities for visionary minds to create impactful solutions. As the demands of modern healthcare continue to evolve, healthtech startups and established healthcare technology companies find themselves at the forefront of driving transformative change. These enterprises, poised at the intersection of health and health tech technology, are weaving a tapestry of cutting-edge advancements, reshaping the contours of patient care and the healthcare industry as a whole.

The allure of the health tech startup landscape is undeniable, drawing in passionate innovators who are unwavering in their pursuit of pioneering breakthroughs. These trailblazers are not merely creating businesses; they are architecting a future where health technology is seamlessly integrated into the fabric of our daily lives, fundamentally altering the way we approach wellness and medical treatment.

The rapid ascent of the healthtech sector is indicative of a global shift in priorities, where investment dollars are flowing into companies that possess the potential to revolutionize healthcare delivery. The fusion of health and technology holds the promise of not only enhancing the efficiency and accessibility of health tech services, but also of democratizing health information and empowering individuals to take proactive control of their well-being.

In conclusion, the meteoric rise of health technology, or health tech, is a captivating narrative that unfolds within the dynamic confines of the investment market. With the resounding projections set forth by leading economic forecasters, the realm of healthtech beckons forth a future where innovation, entrepreneurship, and technological prowess converge to usher in a new era of healthcare excellence. As health technology companies and health tech startups continue to redefine possibilities, the stage is set for a transformational journey that will shape the contours of healthcare technology for years to come.

What is HealthTech?

All technological developments related to human health belong to health technology. From tracking his condition to life insurance. The industry is distinguished by its specifics of launching digital products: narrow specialization, a strict system of state regulation, and limited access to historical medical data.

In general, Health Tech includes technological developments for health:

  • devices for tracking a person's condition, both personal and professional;

  • software and programs that collect data from these devices and process them;

  • services that advise on lifestyle adjustments;

  • new equipment for medical examinations, for example, ECG, temperature measurements, monitoring of asthma symptoms, and more;

  • cloud platforms that send research data to the doctor.

The main advantages of Health Technologies are that they help with:

  • Reducing healthcare/medical costs

  • Predicting epidemics

  • Avoiding preventable deaths

  • Improving the quality of life

  • Reducing healthcare waste

  • Improving care efficiency and quality

  • Producing new drugs and treatment procedures

The two opposite poles of this sphere are solutions for personal and health technology monitoring. And with the latter, the development of products is complicated by a large number of regulations and requirements of medical legislation, from which it is impossible to depart. On the other hand, devices similar in characteristics to professional ones are being created, but for personal use. For example, there is a case for the iPhone CardioQVARK, with which you can record a cardiogram anywhere and at any time. Data about a person's heartbeat is also sent to the cloud, where they can be viewed by a doctor and this health technology. But at the same time, the doctor does not yet have the right to make a diagnosis based on such information, but can give recommendations — take medicine and urgently conduct an examination.

Some health technology applications are not designed to communicate with a doctor at all. For example, Welltory. This service analyzes heart rate variability and concludes stress levels and energy reserves. (In the blog the co-founder of Weltory, Evgenia Smorodnikova, told why it is important and how a startup can overcome stress).

* data by CB Insights

The volume of the Health Tech market

The global medical services market is $500 billion, the Russian market is $2 billion. In developed countries, 36% and 25% of budgets are spent on finding solutions for the treatment of cancer and cardiovascular diseases. Within it, you can single out the Digital Health or Health Tech market. The average annual growth rate of this segment is 20%.

The main disadvantages of Health Tech are the increased cost of the treatment for the patients and lack of information about the patients. With the last one, our Mobile Reality could help not just help your company to organize the data but also monetize and make a profit.

Healthech in Europe vs US

The realm of health technology, often referred to as healthtech, exhibits intriguing variations when comparing its landscape in Europe versus the United States. Both regions are at the forefront of harnessing the potential of healthtech to revolutionize healthcare delivery, yet they do so within distinct contexts shaped by their respective healthcare systems, regulatory environments, and entrepreneurial ecosystems.

In the United States, healthtech has witnessed a rapid and dynamic evolution, driven by a robust blend of innovation, investment, and a vibrant startup culture. The landscape is punctuated by a plethora of healthtech companies and healthtech startups, each vying to introduce disruptive solutions that address the diverse challenges within the American healthcare system. The entrepreneurial spirit is palpable, with health tech startups constantly pushing the envelope, from personalized wellness tracking devices to telemedicine platforms connecting patients with remote healthcare providers.

A significant catalyst for healthtech growth in the United States is the willingness to embrace and integrate cutting-edge technologies into existing healthcare infrastructure. Health technology has permeated diverse areas, including electronic health records, wearable fitness trackers, and remote patient monitoring. This convergence of health and technology has led to a proliferation of innovative healthcare technology companies, each contributing to the transformation of medical services and patient experiences.

However, the American healthtech landscape is not without its challenges. The complexity of the healthcare system, coupled with regulatory hurdles and varying state-level policies, can present obstacles for healthtech startups aiming for nationwide implementation. Navigating the intricate web of regulations while maintaining compliance can be a formidable task.

Across the Atlantic, Europe's approach to healthtech is marked by its distinctive healthcare frameworks and regulatory paradigms. European nations often boast comprehensive healthcare systems that prioritize universal access to medical services. As such, healthtech solutions in Europe tend to align with broader healthcare goals, focusing on enhancing the efficiency of established healthcare practices and improving patient outcomes.

In Europe, healthtech startups and healthtech companies collaborate closely with established healthcare institutions and government bodies, often leveraging public-private partnerships to drive innovation. This collaborative spirit is further reflected in the development of healthtech solutions tailored to address region-specific health challenges, such as managing an aging population or tackling prevalent chronic diseases.

While Europe may exhibit a more measured pace of adoption compared to the United States, its emphasis on data privacy and stringent regulatory oversight has shaped a healthtech landscape rooted in ethical considerations. The European Union's General Data Protection Regulation (GDPR) has profound implications for the collection, processing, and storage of health-related data, influencing how health tech startups operate within the region.


In essence, HealthTech encompasses the entire spectrum of technological innovations tailored for human well-being, from individual health monitoring to comprehensive life insurance solutions. This industry is characterized by its unique features, including a focused scope, stringent regulatory frameworks, and limited access to historical medical records, setting it apart within the broader technological landscape. In this dynamic landscape, two distinct realms emerge: personalized health monitoring and medical diagnostics. The latter, while offering groundbreaking potential, is intricately entwined with complex regulations and medical legislation. Innovations in this sphere must adhere to stringent standards, with doctors currently limited to providing recommendations based on data generated by these devices. Notably, examples like the iPhone CardioQVARK demonstrate the evolution of consumer-oriented medical devices, enabling individuals to record and share their cardiograms with healthcare professionals. Although formal diagnoses remain the purview of medical experts, such innovations empower patients to proactively engage in their well-being.

On a different trajectory, certain HealthTech applications operate beyond the scope of medical consultation. Welltory, for instance, leverages heart rate variability analysis to gauge stress levels and energy reserves. While not replacing the role of physicians, such tools offer individuals insights into their physiological states, underscoring the breadth of HealthTech's impact.

Transitioning to the market landscape, HealthTech holds a significant share within the global medical services market, valued at a staggering $500 billion, with the Russian market contributing $2 billion. Notably, developed nations allocate substantial portions of their budgets, approximately 36% and 25%, towards addressing cancer and cardiovascular diseases. Within this domain, Digital Health, or Health Tech, emerges as a distinct segment, witnessing an impressive annual growth rate of 20%.

Challenges within HealthTech include elevated treatment costs and gaps in patient information. In addressing the latter, solutions like Mobile Reality present an avenue to not only organize and centralize patient data but also to monetize this information, thus fostering a mutually beneficial ecosystem.

In conclusion, while both Europe and the United States are immersed in the realm of healthtech, their respective approaches are shaped by distinct healthcare systems, regulatory landscapes, and cultural nuances. The United States thrives on rapid innovation and entrepreneurial dynamism, fostering a proliferation of healthtech startups and cutting-edge health technology companies. Meanwhile, Europe takes a more methodical and collaborative approach, aligning healthtech solutions with comprehensive healthcare goals and prioritizing data privacy and ethical considerations. As healthtech continues to mature on both sides of the Atlantic, the interplay of innovation, regulation, and healthcare imperatives will continue to shape the trajectory of this dynamic field. As the HealthTech landscape matures and evolves, its significance reverberates across global healthcare systems. The fusion of health and technology is poised to redefine the contours of wellness, diagnosis, and treatment, opening doors to unprecedented innovation, entrepreneurship, and healthcare excellence. As HealthTech companies and startups push the boundaries of possibility, a transformative journey unfolds—one that holds the potential to reshape healthcare technology for generations to come.

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Matt Sadowski

CEO of Mobile Reality

CEO of Mobile Reality

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